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Leaflet printing – a great advertising tool

Flyers – are one of the most common and as it can be said, one of the ancient forms of advertising. This is a popular and extremely effective way for product and service promotion which covers the widest target audience. As a modern version of promotional products stimulation, they are used everywhere – they can be distributed in the streets, in public places, can be given in public places, glued as advertisements. But where they – these promotional items - are really essential, that is at large presentations and exhibitions. After all with minimum investments any company or enterprise will be able to bring the necessary information to the maximum number of end users. Therefore colour leaflet printing – is incredibly popular direction of printing today, as well as Printing brochures .

The field of leaflets application, or as they are also called – flyers, is extremely large, they are used in promotional campaigns, presentations, exhibitions, distributed near metro and put into the mailboxes ... Flyers – are the easiest and the most affordable method to bring all the necessary information to the consumer. The two-sided printing used in this will allow to include maximum of advertising information in a leaflet, and an interesting and eye-catching design will increase the possibility that the flyer will be read and will not get along with other garbage to trash. Proprietary style of an advertising flyer will allow also to attract the attention of potential customers to all other advertising actions of the company. In business leaflet printing two high-tech printing method are mainly used – they are offset and digital methods.

The specialists in printing industry can develop an original and unique design of leaflets. Flyers serve to not only for advertising purpose. They can agitate, explain, congratulate and be intended for the list (price) of products and services. Flyers printing can be carried out on the material of any density and texture, coated and uncoated one.

Leaflets print – all-purpose promotional product

Popularity of modern flyers is explained by the following factors:

  1. The cost of creating flyers is available for every modern enterprise.
  2. They carry the most important and useful information about the company.
  3. They are practical and comfortable in distribution.
  4. The design of this advertising medium is always bright, unique and memorable.
  5. This is the most effective medium for advertising.

Format of a product allows you to place not only some contact details and general information on it but also an invitation to event, any discounts, promotions and so on. This type of printing is definitely necessary during various events or at the entrance to an enterprise.

It should be noted that actually the guarantee of a successful advertising campaign – is high quality printing, for which you need good leaflet printers . And if you want to create a positive image of your company, value your reputation and do not want to, as they say, pull your money away, it is necessary to order the flyers exclusively in good typographies.

The prepress department will help you to prepare the layout of the finished product for printing. Competent designers can make it for a few hours. The specialists of typography provide various types of paper entered in special catalogues. In many cases the most popular paper used for printing flyers, is coated paper.

All about Leaflet design and printing

Now flyers can be found on almost every corner. Companies actively distribute the information about new products, promotions, sales. Printing of advertising flyers will require a special approach, because advertising should always stand out. If you want to achieve maximum advertising effect, the printer must use interesting media, such as colorful paper of different colors and shades. Full-color digital printing of leaflets is often used by small and large stores to inform customers about products and promotions. For offset folded leaflet printing advertisements made by small firms are suitable because they can not afford too much advertising expenses.

In modern production of leaflets two main ways of printing are basically used – they are offset and digital methods. Offset printing – is cheap leaflets print, but it allows you to get high quality printing. It is best suitable for offset printing of a large number of copies (from 500 pieces of A4 format). The production of offset leaflets takes about 5 days. Offset printing of leaflets on good equipment will guarantee high quality at low cost. This printing method is the best for a large number of copies. It should also be emphasized that, that traditionally and in most cases this is the offset that promotional products are printed on.

Digital printing of flyers is more expensive (as well as Printing on T-shirts ), but it allows to get a very high quality of promotional products within the lowest terms. Therefore the digital printing is used if a customer wants to get printed matter in a short time. A3 leaflet printing with a ready layout is possible to make for a few hours. The recommended order for digital printing leaflets should not exceed 1,000 copies. Average number of copies, provided that the layout has been ready, can be printed for a few hours.

Usually print leaflets means postpress finishing of leaflets. This may be coating, laminating and perforation. If necessary, on each flyer it is possible to print a targeted message (personalization), what in certain circumstances will significantly increase the effectiveness of the leaflets as information carriers.

Production of promotional leaflets, their design can be done in several ways: duplex and one-sided printing. The lamination with different types of film may also be made with: matt, glossy and others, solid or selective UV varnishing, punching, foil stamping.

The cheapest leaflet printing with INKSYSTEM company

Flyers magnificently attract attention, so this can be very efficient sales promotion. But printing of them should not be only of high quality, but also cost effective. Do you want to have a device for economical printing? Then we would like to offer you such unique system as continuous supply of ink. Alternative products by INKSYSTEM company have exceptional features and provide incredibly profitable printing. CIS system – is a new development, which will allow to make leaflet printing cheap. With the help of it you can reduce the cost of printing in 20 or even 30 times!

At what expense do we get such economy? To start with, the CISSs consist of the following main parts – ink tanks, the connecting loop and cartridges, identical to the original supplies. CISS for printing devices provides an opportunity to use one cartridge during the whole life of the printing device. Cheap leaflets printing is got at the expense of that you will purchase the device only once and then you will buy only paper and inks (what is necessary for printing leaflets).


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