Operations Layout
Several useful tips for opening a representative office
Choosing location. The best variant of choosing the location for opening an office is the immediate proximity to potential customers. It means that you should choose a place in crowdy streets next to computer shops and service centers or in business centers. You can either open a separate office or agree on sub-renting with some popular computer shop. At the beginning it is not necessary to rent a big space: 10-20 sq.m. is the best variant.
In order to arrange the office you will need a PC, a table, a showcase where CISS demonstration will be done, where ink and photographic paper will be displayed. Leave a space for advertising materials (a flag, posters), a space for CISS installation (e.g. a small table) and there should be a stock place for keeping printers with CISS and CISS (from 1.5 to 3 sq.m.)
You should take into consideration the ways to attract new customers when choosing the location. For example, if your office is situated in a crowdy street, than hanging a banner on the building front will be necessary (the banner is produced by INKSYSTEM company free of charge.) If you are aside from a busy street than it is necessary to choose an appropriate place for putting a pillar. The easier it is for people to learn about you the more potential customers you will get!
Advertising. Customers should be informed that CISS are sold by you! That is why the first few months should be devoted to finding new customers. Due to the advertising by INKSYSTEM company a certain percent of clients will find you through the web site, some part of them will reach you through the printed advertisement from INKSYSTEM™. There will be your contact information (posters, name cards, etc.) But other ways to attract and get new customers are important too. You will learn about these ways during the training in section “Marketing”.
Staff. At the beginning one person will be enough to work with clients. A lot of attention should be paid to the choice of such an employee. It is vitally important for this employee to be technically competent, easy to understand and learn about CISS and the other product types by INKSYSTEM™. He/she should also be sociable, polite, should possess good communication skills to work with clients and should be ambitious enough to earn a higher salary. If a client does not like the service in your office he will not turn to you again. On the other hand, if the client appreciates not only the quality of the product but also the service he got from you, he is likely to become a constant customer (patron) and will necessarily give recommendations about you to his friends. This is the most efficient advertisement!
First steps with INKSYSTEM™
Step 1. It is necessary to choose the concept which corresponds your aims and prospects best. INKSYSTEM offers you several high margin business ideas which you can advance in some time. Besides you can add relative directions in your Representative Office.
For example CISS-Sales is your main business activity. You can also open a photo-studio in the office which will promote you and attract new customers for CISS as a printed image is a really effective advertisement. As an option you could also produce plastic discount cards and receive additional profits in the framework of the Representative Office.
Step 2. You should fill in a new partners application form. Our managers will contact you and provide you with all the details concerning timing, procedure. You will prepare everything necessary for the launch of INKSYSTEM™ CISS-business (premises, furniture, finance, staff, etc.)
Step 3. The only thing left is to complete trainings, to conclude an agreement and to start selling and earning!